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The Jeeves Promise

What is a Certified Diamond?

CHOOSING THE PERFECT DIAMOND
  THE SHAPE

The shape of a diamond (round, princess, marquise, etc.) describes its form, primarily when seen from above. Each diamond shape has its own qualities and beauty and the stunning variety of shapes available offers the opportunity to find the perfect stone to suit your taste.

  THE CARAT

The carat weight of a diamond, is the diamond's weight measured in carats. One carat is divided into 100 points, so that a diamond of 50 points weighs 0.50 carats, or half a carat.

  THE CUT

The cut of a diamond refers not to its shape, but the reflective qualities of the symmetry and proportions in the way it is cut and polished. A good cut gives a diamond its brilliance, which is that brightness that seems to come from the very heart of the stone.

  THE COLOUR

The colour grade of a diamond actually refers to the absence of colour. In other words, diamonds that classified as white contain little or no colour and will achieve higher quality grades than those containing any visible colour.

  THE CLARITY

Because diamonds were formed millions of years ago, most will have some natural imperfections. Diamonds which have the fewest visible inclusions or blemishes achieve the highest clarity grades.

THE CERTIFYING LABS

Jeeves can offer diamonds supported by reports from impartial certifying laboratories.

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THE JEEVES PROMISE

At Jeeves we guarantee that, on a like for like basis, we can beat any other independent retailer on Merseyside for certified diamonds and diamond set jewellery. Provide documentary evidence, of carat, colour and clarity, we will beat the price.